HOW TO DRAMATICALLY INCREASE YOUR INCOME IN JUST 6 MONTHS!
The fact that you are reading this piece is proof that this form of marketing works. It is called "E-zine Marketing". The name is short for Electronic Magazine and it is a form of marketing where you consistently send out tips to your database via e-mail. The clients see your name consistently and that keeps you top of mind, meanwhile, you are adding value by giving them tips that can help their life and/or income and there is now an easy way for you to do it.
You see, we all have a product or service to sell. The #1 rule of marketing is CONSISTENCY - you must hit your clients with consistent marketing messages.
I send my database these tips two to four times a month and the results are ASTOUNDING. I do commercial mortgages and we close many more loans that the average commercial loan officer.Our company closed over 41 transactions in the first 6 months of 2016. This is the ONLY form of marketing I use to achieve those results, I do not do ads in papers, magazines, billboards, nothing. I do not cold call. I meet people, I connect through Linked in, and then I get their names in my database and send them a tip. The database I use is Constant Contact (www.constantcontact.com) but there are others. The key is not where you house your names, it is what you do with them. So you have a lot of clients on Linked In or some other social media. How often do you touch base with them? You see, most people KNOW they need to reach out to their clients, past clients and potential leads consistently but they struggle to find the time-can you relate?
Writing tips like this is hard for most people but it can be anything, you can send timely articles from trade publications, you can send tips on time management, anything really. The key is consistency - hitting them consistently. This marketing is a POWERFUL tool as you are adding value with timely tips while subtly selling your product or service. Now "EXPERTS" will tell you that the way to market by e-mail or internet is to write a sentence or two that catches their eye and have a link to the full article but
I send out the entire piece. AND OUR RESULTS ARE STAGGERING -TRUMPING INDUSTRY NORMS-
- RUNNING OVER 20% OPEN RATE ALL YEAR-20% IS UNHEARD OF
- LAST WEEK WE RAN 22% OPEN RATE! WITH OVER 1% ACTUALLY INQUIRING ABOUT OUR SERVICE. WOW! IMAGINE THAT MANY LEADS STREAMING IN THE DOOR.
I don't share these numbers to boast, I share them so you can see that this form of marketing can be a powerful lead generator. IMAGINE NEVER COLD-CALLING AGAIN and never worrying about business coming in! AND IT IS UNIQUE-no one else in your marketplace can market your leads with the same message. Why would more people not market this way? TIME! They don't have time to get a database organized and they don't have time to write or find targeted tips and then weave a sales pitch into the piece.
I have known about this for years and did nothing. In May our assistant went to work cleaning up an old Constant Contact database and updating it with names/cards collected over the last 12 months. By the end of June I felt comfortable that I would not be "spamming" anyone and sent out the first E-zine at the end of June.
July was the busiest month in years. My pipeline is huge. People that need money are getting it and that is how I contribute to our economic wealth.
Investors get money, they hire people to improve or build, and --- the end user gets a better home / apartment / office to work from or live in for their family.
Everyone gets served.
Call me TODAY at 954-614-0100 or e-mail me directly at Jim@CommercialCapitalFL.com for a no risk review.
Why Are We Here?
Although this question has haunted man since time began, for businesses it is critical to understand why you exist-what is your purpose in the marketplace?
For Commercial Capital, our place is pretty clear-we exist because banks are saying "no". In fact, banks so "no" to borrowers MORE than they say yes! Despite being years into this tepid recovery, the regulatory forces are keeping that lending at bay. In fact, banks are beginning to TIGHTEN their standards as have the conduits and wall street lenders. We have seen a big pick up in our private money lending and the deals are with great borrowers but because of some quirk, the banks are saying no. This tightening is happening DESPITE the fact that banks are flush with cash. New regulations are continuing to be phased in and this is limiting banks aggressiveness. Among the new regs:
Basel III rules are increasing banks capital requirements this year-it is resulting in a median increase of 22% and a weighted average increase of 40% for swaps and bonds being held by banks. The risk of setting aside loss reserves is increasing and hence, the scrutiny that deals are seeing is increased from last year.
Beginning this year, CMBS issuers are required to retain 5% of each loan in the risk position or sell to a B piece buyer.
B-piece buyers can no longer sell their holdings to any buyer. They must hold bonds for 5 years and can only sell to another B piece buyer after the hold period. This means the people providing liquidity to the Commercial Mortgage Back Securities Market now have to hold the risk for 5 years-this is increasing how they scrutinize deals and means a lot more denials...
Additionally, the Mortgage Bankers Association forecasts that $223 Billion of commercial and multi-family mortgages held by non bank lenders and investors is set to mature this year. The substantial volume of maturing mortgage debt is another factor that seems to be causing banks to have a much more careful eye in underwriting.
We have seen a big pick up in the last two weeks in our private money fund-a fund created to help people get deals closed quickly or get them to the closing table when the banks say no. Remember, NOT ALL BANKS are hamstrung. We have many new bank sources and people that seem to be much more open to doing deals. So we are a GREAT first look as we will review any deal for free and have you the best terms in writing in 48 hours.
IF YOU ARE AMONG THE THOUSANDS THAT HAVE BEEN TOLD "NO" BY THE BANKS, GIVE US A CALL.It is why we are here-over 95% of our closings were denied by some other lender or bank first and then came to us and got closed. Check out just some of our many success stories at the link below and then CALL US TODAY at 954-614-0100 for a FREE pre-approval in 48 hours or less!
P.S. Don't forget about our PRIVATE MONEY LOANS:
Sometimes loans can NOT get done conventionally or through SBA. Whether it is because they have to close in 2 weeks or the credit is horrible or some other factor, sometimes no bank will touch a loan. In those cases, private money may be an option. We have our OWN private money and we have a lot of money to lend. We underwrite the deals and our owner and his brother are the credit committee. If they both like it, we will issue a commitment and close the loan as long as appraisal and title come in fine.
We WILL accept bank ordered appraisals if they are recently done and in those cases, we can close lightning quick, we actually closed a loan once in 5 days! Although 3 weeks is more the norm. We will do loans as small as $100,000 and as large as $2 million. We have lender partners that can close loans up to $10M Plus! When speed is needed and certainty of funding matters, we are the BEST option available- so call today for a free pre-qualification or to discuss options that may be available to you at
ED'S GETTING MILLIONS!
He is Getting Almost $3 MILLION Cash Out and His Payment is Staying the SAME on the new 504 Refinance Program!
This HOT program is making AMAZING things happen for small business owners around the country who own their own property. My client, Ed, is a perfect example.
Ed has a very successful business which has grown and taken over 4 different buildings. We did the first on one of his properties 5 years ago. We contacted him about the 504 program because we knew he had existing debt and knew this program ALLOWS YOU TO TAKE UP TO 25% OF THE APPRAISED VALUE IN CASH OUT to be used towards payables, future payroll, etc. Here is how the actual numbers played out-these are REAL numbers:
Four (4) owner occupied properties appraised at $12.8 Million.
Cash out is allowed up to 75% or roughly $9.6 Million, with up to 25%, or $3.2 Million, available for cash out for business purposes.
He owed roughly $6.6 million on existing loans on the properties and was paying right at $59,000 a month for all 4 loans.
So we are doing a $6 Million first mortgage fixed for 7 years in the 4's with a 25 year amortization and an SBA second of $3.5 Million on a 20 year fixed also in the low 4's.
The result? We are paying off his loans, getting him $2.9 MILLION cash out and his total payment is staying the same! $59,000.
It is like FREE money. Almost $3 MILLION dollars worth! WOW!
Now, most properties won't appraise that high and the numbers don't always work out, but IT DOES NOT HURT TO CALL FOR A FREE ANALYSIS! I can crunch the numbers for you in 5 minutes and if you qualify, get you the list of the few docs we need. When we get those documents, we typically HAVE APPROVAL IN WRITING IN 48 HOURS! It is FAST, it is FREE, and the savings and cash may be HUGE! Just ask Ed.
So give me a call today at 954-614-0100.
Again, call for your FREE analysis at 954-614-0100 - it is FAST and FREE!
P.S.There is not enough space in this column to share all the nuances of the 504 Refinance program and refinances of just mortgage debt and closing costs can go all the way up to 90%! EVEN ON HOTELS AND SPECIAL USE PROPERTIES! A very hot program. IF YOU OR SOMEONE YOU KNOW OWNS A BUSINESS AND THE BUILDING THE BUSINESS IS IN,
GIVE US A CALL AT 954-614-0100.
TO SEE IF THIS FINANCING PROGRAM WORKS FOR YOU. Usually within just a few minutes I can determine the savings and the potential benefit. It costs nothing to have me
pre-qualify so give me a call today at 954-614-0100.
A Government Program That Actually WORKS!
It's no secret that I am not a big fan of government in general. History has shown that the bigger a government gets, the more control it tries to take, the less affluent people become due to taxation and controls. There is one government program that actually costs NOTHING from the tax payers and HELPS small businesses get needed cash for everything from starting up a franchise company to expansion to purchasing buildings and equipment and much more- I am talking about the SBA Loan Program.
Before you stop reading thinking you hate SBA, please read on to find how this loan product can be EFFECTIVELY used to help small businesses of all types to survive and thrive! SBA has a bad name with many borrowers because it takes a long time to close but actually it can be very quick if someone is used to doing these loans. We do a lot of SBA loans, and we can move as quick as the borrower! In most cases, SBA is the ONLY option to get low rates and get the money a business needs so it is worth understanding. There are basically 2 SBA loan programs, the 504 loan and the 7A loan.
The 504 Loan Program is actually a conventional first mortgage with a second mortgage by the SBA. We can usually issue terms on this program within the week. As long as the first mortgage company approves the loan and follows the SBA guidelines, the approval by the SBA on the second is almost always assured. This is the loan you want to use when real estate and equipment is involved-you need collateral.
You get LOW FIXED RATES, CURRENTLY IN THE 4's, and again, it is really a conventional first mortgage. THESE LOANS ARE HOT RIGHT NOW FOR REFINANCING WHICH JUST OPENED UP AND ALLOWS BUSINESSES TO CASH OUT UP TO 75% ON THEIR EXISTING BUILDINGS FOR CASH FOR THE BUSINESS. I am getting one client $2.5 Million CASH OUT and his payment is going DOWN by $2000!!!! To lock up long term fixed rates with only 10% down, you can NOT go conventional. Conventional normally needs 25% down.
The SBA programs allow you to put only 10% down and that is HUGE for cash flow. I love the 504 program for clients and you can get these long term fixed rates up to $12 million or more on this program!
The SBA 7A Program is actually a loan by a bank where the SBA just backs the loan up to 75%. Think of this much like an FHA loan for a residential house. It has looser guidelines than conventional and allows less money down than conventional, typically we can get 90% financing on the SBA 7A program as opposed to having someone come in with 25%. Makes a big difference. THIS PROGRAM IS IDEAL WHEN YOU HAVE BUSINESS ONLY, WORKING CAPITAL TYPE NEEDS.
These loans can be done with NO collateral up to $5 Million dollars. They tend to be adjustable, but they are 6% or less. If you go to almost any other source, equipment leasing, ACH lenders, merchant cash advance lenders, the rates are SIGNIFICANTLY higher. The long amortization of 10 years is great for helping cash flow.
I am taking one client who has $5 Million of non SBA equipment debt that costs him a whopping $125,000 a month, refinancing him into an SBA 7A loan and bringing his payment down to $50,000! That is $75,000 saved PER MONTH!
SBA 7A loans are also ideal for:
- Franchise start-ups
- Business only expansion to 90%
- Deals where the borrower is tight on cash (we can put working capital into the loan to make up for light liquidity-actually getting the borrower cash back).
- Loans that have a few issues on them that keep them from conventional.
- This last point is important-it can be things as simple as a tough area to finance like Detroit for example, or some older credit derogatory items.
IT IS EASIER TO APPROVE A LOAN SBA 7A THAN CONVENTIONAL! The banks are only at risk for 25% of the loan so they are much more aggressive.
In short, SBA is a loan program that works. Millions of loans are closed monthly on SBA programs and in many cases; those clients would NOT have gotten financed any other way. Go to someone who has experience working SBA loans and you will have a much smoother process. Consider the SBA as a great alternative if you are having trouble getting financing.
Remember-JUST BECAUSE ONE SBA LENDER DENIED YOU DOES NOT MEAN ANOTHER ONE WILL.
90% of my closed SBA loans were denied by another SBA Lender.
We just took them to the right lender for them.
SO IF YOU HAVE BEEN DENIED AN SBA LOAN,GIVE ME A CALL at 954-614-0100.
I may just be able to finance you SBA anyway and do it in a timely fashion.
Commercial Capital Limited
CONSTRUCTION LENDING IS HOT! HOT! HOT!
A LOT of money is available for construction projects. We have some incredible niches including the following HOT products:
-Up to 100% Loan To Cost (LTC) for ground lease purchase and construction deals
-Up to 95% LTC for single tenant net lease build to suit construction
-First mortgage Bridge debt for Hotels and Assisted Living Facilities to 75% Loan To Cost! Loan amounts on the product range from $7 Million to $35 Million. Closings in under 45 days. Single digit rates! This product is perfect for deals that need quick execution and high LTV without going SBA or USDA. IN FACT, WE CAN GET 75% FINANCING ON MOST CONSTRUCTION PROJECTS!
-Green and SBA 504 Construction projects up to $25 Million! These loans will have blended rates close to 5%. We can do HOTELS, self storage, Funeral Homes, Bowling alleys and many other special purpose properties. Very hot product-this will often take the Loan to Cost (LTC) up to 85-90%! With a green project, we can do SBA loans EVEN if you have maxed out your SBA eligibility. Call me to discuss ways to make your project "green" and hence, qualify for this special financing.
-SMALL BALANCE MEZZANINE AND EQUITY FOR CONSTRUCTION PROJECTS
-LARGE PROJECT FUNDING! For construction deals $50 Million and up we can provide a combination of debt and preferred Equity/Mezzanine up to 85% loan to cost! We can get up to 65% on the first mortgage at rates in the 4's and do a 20% preferred equity or mezzanine piece to round out the capital stack-super aggressive financing!
In fact, we can do up to 90% LTC for Class A Multi-family in major metros on these larger projects!
And Much more. Of course, we can fund smaller projects as well. The key to using me is that I will review the loan for FREE and typically have terms in writing in 48 hours. There is no cost to get an expert second opinion and possibly, approval.
Call JIM today 954-614-0100! One call does it all!
P.S. When most lenders say no, we say yes. Almost 100% of our closed loans were denied somewhere else BEFORE coming to me.When you call me, I quickly pre-view the loan and if doable, kick out terms at no cost to anyone. Once you move forward with us, we sink our teeth into the deal and have the tenacity to get that deal done even in today's highly regulatory environment that seems to still be hindering lenders even with all the money available in commercial. It is really simple, if you want to close the loan, give me a call at 954-614-0100 and let me make it happen for you. Just one call can get it done! Call Me today 954-614-0100 or e-mail me your scenario at email@example.com !
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